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Would you Like A Song with Your Coffee?

October 1, 2007

Starbucks is now offering music downloads heard in their New York and Seattle stores, directly to your iPhone or laptop. While waiting for your coffee, you can instantly gratify your desire for the song heard overhead. Simplifying your spending, this NYTimes article reveals that pretty soon your phone will function as an electronic wallet.

Admittedly, marketers acknowledge their desire to manipulate consumers:

“The more people think about a purchase decision, the more likely uncertainty creeps in,” he said. “One frame of mind is you’re helping create in consumers’ mind a source of pleasure, and enabling them to fulfill that pleasure,” Mr. Katz said of the mobile impulse temptation. Another is that “they’re preying on our materialistic souls.” (from nyt article)

Concerned or stoked?

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2 Comments leave one →
  1. October 1, 2007 9:34 am

    Wow! What will they think of next?!

  2. October 2, 2007 7:15 am

    interesting how much advertisers understand the deep longing in everyone’s heart, mind, and body for pleasure.

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